Privacy Policy
Last Updated: 31 July 2026
This Privacy Policy explains how Hailey Bell (“Hailey Bell”, “we”, “us” or “our”) collects, holds, uses and discloses personal information when you visit our website, purchase a product, create an account, contact us or otherwise interact with our services (collectively, the “Services”).
In this Privacy Policy, “you” and “your” refer to any customer, website visitor or other person whose personal information we handle.
We are committed to handling personal information transparently and responsibly. Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”).
The APPs regulate matters including the collection, use, disclosure, security, access and correction of personal information.
1. About Hailey Bell
The Hailey Bell online store is operated by:
Company Name: DailyproductsNL
Business Registration Number: 74056700
VAT Identification Number: NL002398558B13
Business Address: Weegschaalstraat 3, 5632 CW Eindhoven, the Netherlands
Email: info@byhaileybell.com
Phone: +61 39 0212434
Hailey Bell sells products to customers located in Australia.
Our online store is hosted by Shopify, which provides the e-commerce platform through which we offer our products and Services.
2. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to our business practices;
- changes to the Services or technologies we use;
- legal or regulatory requirements; or
- changes to our service providers.
When we make changes, we will publish the updated Privacy Policy on this page and revise the “Last Updated” date.
Where required by law, we will provide additional notice or obtain consent before materially changing how we use personal information.
3. What Is Personal Information?
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.
The types of personal information we collect depend on how you interact with us and may include the information described below.
4. Personal Information You Provide Directly
Contact information
We may collect:
- your full name;
- email address;
- telephone number;
- billing address;
- delivery address; and
- other contact details you provide.
Order and transaction information
When you place or attempt to place an order, we may collect:
- products ordered;
- selected size, colour and quantity;
- order number;
- billing and delivery information;
- payment status;
- transaction details;
- discount or promotional information;
- delivery and tracking details;
- return, exchange or refund information; and
- communications relating to the order.
We generally do not directly store complete payment-card details. Payment information is processed by Shopify Payments or another authorised payment provider.
Account information
Where customer accounts are available, we may collect:
- account username;
- password or authentication credentials;
- saved addresses;
- order history;
- account preferences; and
- security information.
Passwords and similar authentication information are handled through the relevant platform or service provider.
Customer-service information
When you contact us, we may collect:
- the contents of your enquiry;
- order information;
- photographs or videos you submit;
- complaints or feedback;
- return or refund details; and
- any other information you voluntarily provide.
Reviews and user content
When you submit a product review, comment, photograph or other content, we may collect:
- your name or chosen display name;
- review content;
- rating;
- submitted photographs or videos; and
- information connected with the relevant order.
5. Information Collected Automatically
When you visit or use our website, certain information may be collected automatically through cookies, pixels, log files and similar technologies.
This may include:
- IP address;
- browser type;
- device type;
- operating system;
- language and time-zone settings;
- approximate location based on IP address;
- pages viewed;
- links clicked;
- products viewed;
- referring website;
- shopping-cart activity;
- account activity;
- session information; and
- the date and time of your interaction.
We use this information to operate the website, improve performance, understand customer behaviour, prevent fraud and measure advertising effectiveness.
6. Information Received from Third Parties
We may receive personal information from third parties that help us operate our business.
These may include:
Shopify
Shopify may provide us with information needed to operate the store, process transactions, manage accounts and provide customer support.
Payment providers
Payment providers may provide:
- payment confirmation;
- transaction status;
- billing information;
- fraud-screening results; and
- limited payment-method details.
Fulfilment and delivery providers
Warehouses, fulfilment partners and carriers may provide:
- delivery status;
- tracking details;
- address-validation information;
- unsuccessful-delivery information; and
- information about damaged, delayed or returned parcels.
Advertising and analytics providers
We may receive information from advertising, analytics and social-media platforms about:
- advertisement interactions;
- website visits;
- conversions;
- campaign performance; and
- audience or device information.
Fraud-prevention and security providers
We may receive risk signals, transaction information and verification results used to identify suspected fraudulent or unauthorised activity.
7. How We Use Personal Information
We may use personal information for the following purposes.
Providing our Services
We may use personal information to:
- process and confirm orders;
- process payments;
- prepare and dispatch products;
- provide delivery and tracking information;
- manage returns, exchanges and refunds;
- create and manage customer accounts;
- communicate about orders;
- respond to enquiries; and
- provide customer support.
Operating and improving the website
We may use information to:
- operate and maintain our website;
- remember shopping-cart contents and preferences;
- analyse website performance;
- understand how customers use the Services;
- improve navigation and product presentation;
- test website features; and
- diagnose technical problems.
Security and fraud prevention
We may use personal information to:
- verify transactions;
- detect suspicious or fraudulent activity;
- prevent unauthorised account access;
- protect customers, our business and service providers;
- enforce our Terms of Service; and
- investigate suspected misuse of the Services.
Legal and regulatory compliance
We may use or retain personal information to:
- comply with legal obligations;
- respond to lawful requests;
- maintain accounting and tax records;
- manage disputes and complaints;
- establish, exercise or defend legal claims; and
- protect our legal rights.
Marketing and advertising
Where permitted by law, we may use personal information to:
- send marketing emails or SMS messages;
- inform you about products or promotions;
- personalise advertising;
- measure advertising performance;
- create advertising audiences; and
- understand customer interests.
Australian commercial electronic messages are generally subject to consent, sender-identification and unsubscribe requirements.
8. Marketing Communications
We will send promotional emails or SMS messages only where we have an appropriate basis to do so, such as your consent or another basis permitted by law.
You can unsubscribe at any time by:
- clicking the unsubscribe link in a marketing email;
- following the opt-out instructions in an SMS; or
- contacting us at info@byhaileybell.com.
Unsubscribing from marketing communications does not prevent us from sending non-promotional messages relating to an order, payment, delivery, return, account security or customer-service enquiry.
We will process unsubscribe requests in accordance with applicable law. Under Australian spam rules, commercial messages must provide a clear way to unsubscribe, and requests must generally be actioned within the legally required period.
9. Cookies and Similar Technologies
We use cookies and similar technologies to operate, secure and improve our website.
Cookies are small files stored on your browser or device. They may be used for:
Essential website functions
These cookies support functions such as:
- shopping-cart operation;
- checkout;
- account login;
- security;
- fraud prevention; and
- remembering privacy preferences.
Analytics
Analytics cookies help us understand:
- visitor numbers;
- website traffic;
- popular pages;
- customer journeys; and
- website performance.
Advertising
Advertising cookies and pixels may be used to:
- measure advertising campaigns;
- show more relevant advertisements;
- limit repeated advertising;
- understand whether an advertisement resulted in a purchase; and
- build or measure advertising audiences.
Managing cookies
You can manage or block cookies through your browser settings and, where available, through our cookie-preference tool.
Blocking some cookies may affect the functionality of the website, including the shopping cart, checkout, account login or saved preferences.
For more information, please review our separate Cookie Policy where available.
10. Disclosure of Personal Information
We may disclose personal information to the following categories of recipients where reasonably necessary for the purposes described in this Privacy Policy.
E-commerce and technology providers
This may include:
- Shopify;
- website-hosting providers;
- IT-support providers;
- cloud-storage providers;
- email platforms; and
- website-security providers.
Payment providers
We may disclose relevant information to payment processors, banks and fraud-prevention services to process and verify transactions.
Fulfilment and delivery partners
We may provide delivery information to:
- suppliers;
- warehouses;
- fulfilment centres;
- postal providers;
- couriers; and
- tracking-service providers.
This may include your name, delivery address, email address, telephone number and order contents.
Customer-service providers
Where we use third-party customer-service systems, relevant communications and order information may be processed through those systems.
Advertising and analytics providers
Where permitted by law and subject to your available privacy choices, we may disclose or make information available to advertising, social-media and analytics providers.
Professional advisers
We may disclose information to accountants, insurers, auditors, legal advisers and other professional advisers where reasonably necessary.
Government and legal authorities
We may disclose information:
- where required by law;
- in response to a valid legal request;
- to investigate suspected fraud or illegal conduct;
- to protect our rights or property;
- to protect customers or other persons; or
- in connection with legal proceedings.
Business transactions
Personal information may be disclosed as part of a proposed or completed:
- merger;
- acquisition;
- restructuring;
- financing;
- sale of assets;
- insolvency process; or
- transfer of all or part of the business.
Any recipient will be expected to handle the information consistently with applicable privacy obligations.
11. Overseas Disclosure and Processing
Hailey Bell is operated by a company based in the Netherlands and uses international e-commerce, payment, fulfilment, delivery, cloud, analytics and advertising providers.
As a result, personal information may be disclosed to or processed by recipients located outside Australia, including in:
- the Netherlands;
- Canada;
- the United States;
- countries from which products are fulfilled or dispatched; and
- other countries in which our service providers operate.
The exact countries may vary depending on the product ordered, delivery route, payment method and service providers used.
Where the Australian Privacy Principles apply, APP 8 generally requires an organisation to take reasonable steps before disclosing personal information overseas and may make the organisation accountable for certain conduct of overseas recipients.
An APP privacy policy should also state whether overseas disclosure is likely and identify the relevant countries where practicable.
We take reasonable steps appropriate to the circumstances to ensure that service providers handle personal information securely and consistently with applicable privacy requirements.
12. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- complete and manage orders;
- provide customer service;
- manage returns and refunds;
- maintain business, accounting and tax records;
- prevent fraud;
- resolve disputes;
- enforce agreements; and
- comply with legal obligations.
Retention periods may vary depending on:
- the type of information;
- the purpose for which it was collected;
- legal and accounting requirements;
- dispute or warranty periods; and
- whether an account remains active.
When personal information is no longer reasonably required, we may delete, destroy or anonymise it, subject to legal and technical limitations.
13. Security of Personal Information
We use reasonable administrative, technical and organisational measures designed to protect personal information against:
- loss;
- misuse;
- interference;
- unauthorised access;
- unauthorised disclosure;
- alteration; and
- destruction.
These measures may include:
- encrypted payment transmission;
- access controls;
- authentication measures;
- fraud monitoring;
- secure third-party platforms; and
- restricted access to customer information.
However, no website, electronic transmission or storage system can be guaranteed to be completely secure.
You are responsible for keeping your account credentials confidential and should contact us promptly if you believe your account or personal information has been compromised.
14. Data Breaches
Where applicable, we will assess suspected data breaches and take reasonable steps to contain and respond to them.
Where a breach is likely to result in serious harm and notification is required under applicable law, we will notify affected individuals and the relevant regulator as required.
15. Third-Party Websites and Services
Our website may contain links to websites or services operated by third parties.
We do not control and are not responsible for the privacy, security, content or practices of those third parties.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
16. Children’s Privacy
Our Services are intended for general adult consumers and are not directed at children.
We do not knowingly collect personal information directly from children who are not legally able to provide valid consent.
Where a minor uses the Services, they should do so with the involvement and permission of a parent or legal guardian.
Where we become aware that personal information has been collected from a child without appropriate authority, we will take reasonable steps to delete or otherwise appropriately handle that information.
17. Access to Personal Information
You may request access to personal information we hold about you.
To make an access request, contact us at:
Please include sufficient information to help us identify you and locate the relevant records.
We may need to verify your identity before providing access.
Where the Australian Privacy Principles apply, individuals generally have rights to request access to personal information held about them, subject to certain lawful exceptions.
We may refuse access where permitted or required by law. Where appropriate, we will explain the reason for the refusal and available complaint options.
18. Correction of Personal Information
You may request correction of personal information that you believe is:
- inaccurate;
- incomplete;
- out of date;
- irrelevant; or
- misleading.
You can request correction by contacting:
Where appropriate, we will take reasonable steps to correct the information.
You may also update certain account or delivery information directly through your customer account, where that function is available.
19. Deletion Requests
You may request deletion of personal information by contacting us.
We will consider the request in accordance with applicable law.
We may need to retain certain information where reasonably necessary to:
- complete an order;
- process a return or refund;
- comply with accounting, tax or legal obligations;
- prevent fraud;
- resolve disputes;
- enforce agreements; or
- establish or defend legal claims.
Where deletion is not possible, we may restrict the information’s use or retain only what is reasonably necessary.
20. Withdrawal of Consent
Where we rely on your consent to handle personal information, you may withdraw that consent at any time by contacting us.
Withdrawal does not affect processing that occurred before consent was withdrawn.
Withdrawing consent may affect our ability to provide certain optional Services but will not affect rights arising from an existing purchase.
21. Privacy Complaints
If you believe we have mishandled your personal information, please contact us first so that we can investigate.
Please include:
- your name;
- contact details;
- a description of the issue;
- relevant dates or order numbers; and
- the outcome you are seeking.
We will acknowledge and investigate the complaint and aim to provide a response within a reasonable period.
Where the Privacy Act applies and you are not satisfied with our response, you may be entitled to lodge a complaint with the Office of the Australian Information Commissioner.
22. Applicability of Australian Privacy Law
The Privacy Act does not apply to every small business. The OAIC states that most businesses with annual turnover of AUD 3 million or less are exempt, although some small businesses are still covered because of their activities or other circumstances.
Regardless of whether every provision of the Privacy Act formally applies to Hailey Bell, we aim to handle Australian customers’ personal information in a manner broadly consistent with the Australian Privacy Principles and this Privacy Policy.
Nothing in this Privacy Policy limits any privacy right or remedy that cannot lawfully be excluded.
23. Contact Information
For questions, access or correction requests, marketing opt-outs or privacy complaints, contact us using the following details:
Store Name: Hailey Bell
Company Name: DailyproductsNL
Business Registration Number: 74056700
VAT Identification Number: NL002398558B13
Email: info@byhaileybell.com
Phone: +61 3 9021 2434
Business Address: Weegschaalstraat 3, 5632 CW Eindhoven, the Netherlands
Customer Service Hours:
Monday to Friday: 9:00 AM–6:00 PM AEST/AEDT
Saturday: 9:00 AM–6:00 PM AEST/AEDT
Sunday: Closed
We aim to respond to customer enquiries within 24 hours during our customer-service days.